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Clean & Sustainable

Green beauty is the way of the future

Eco-Conscious

Our packaging is 100% recyclable

Vegan & Cruelty-Free

Because we care about animals

Quality Ingredients

All products paraben & silicone free

Empower your beauty routine with cruelty-free products

We hand select all of our clean, organic products so that you can shop guilt-free. From 100% natural formulas to green packaging, we've thought about every single detail that will impact our environment. 

NEW!

Oat Milk Foundation

Looking for a lightweight, long-lasting, non-greasy foundation with a natural finish? Well look no further! We've discovered a better than ever cream foundation for light porcelain skins that achieves exactly that.
Find your perfect match
Herbivore Botanicals

Jade Facial Roller

The Jade Facial Roller is an incredible tool for inner and outer beauty. Facial rolling is relaxing and de-stressing. It has been a beauty ritual since ancient times in China, dating all the way back to the 7th century.
Learn more

Popular Collections

What customers are saying...

I'm obsessed with the Mineral Bronzer by Alima Pure. This stuff brings out cheekbones I never knew I had!

Jessica Smith

This bronzer has completely changed my makeup game. It highlights in all the right places and I am here for it!

Taylor Bronson

As a longtime makeup artist I can confirm that both shades of this bronzer are super versatile! It's a must-have in my kit.

Danny Flores

The Latest Clean Beauty News

Advice and product recommendations on non-toxic skincare and beauty from our experts.