Alima Pure

The Natural Definition Eye Pencil is filled with soothing natural oils, waxes, and chamomile extract to protect the delicate eye area. It glides on...

The Natural Definition Mascara is richly pigmented and glides on beautifully. Provitamin B5, Jojoba oil, and natural beeswax nourish and condition,...

Introducing the Velvet Lipstick! Made with a luxe blend of natural oils and waxes, it moisturizes and saturates your lips in rich, hydrating color,...