Alima Pure

The Eye Primer prepares the eye area for creaseless, fade-proof eye makeup. Eyeshadows stay saturated, comfortable, and exactly where you put them....

The Natural Definition Eye Pencil is filled with soothing natural oils, waxes, and chamomile extract to protect the delicate eye area. It glides on...

The Smooth & Prime face primer smoothes and mattifies the face to create the perfect base for foundation. It calms inflammation, minimizes pore...

Introducing the Velvet Lipstick! Made with a luxe blend of natural oils and waxes, it moisturizes and saturates your lips in rich, hydrating color,...